Saudi Bronx

Future Bedouin collaborated with Swizz Beatz in 2023 to develop the visual identity and digital artworks for the "Saudi Bronx" concept.

The creative direction resulted in a bold, playful, and highly memorable pop-art aesthetic. Featuring a camel wearing a traditional gutra confidently driving a vintage green truck, the imagery blended urban street culture with iconic Saudi motifs. This witty, surreal approach perfectly captured the cross-cultural energy and distinctive attitude of the Saudi Bronx brand.